Local Church IMPACT! – Sports Ministry And Community Impact
Posted by Cyle Clayton in Uncategorized
About seven years ago I drove past a moderate sized church in Shreveport and saw the sign, “Upward Basketball.” I had no idea what it was, so I did some research and found out it was a sports league designed to share the gospel with kids. My next thought was, “Hey, we have a gym, and we’re looking for ways to reach kids.” So, I went back and talked to the guys who played basketball on Friday nights. I asked them to think about this ministry. They said they would, and kept playing basketball.
Fast-forward about 4 1/2 years. A man in our church wanted some time to talk. He said he had a new ministry idea. I asked what. He said, “Upward Basketball.” I said, “You’re in charge.” There were several reasons to do it. Sports is king in this area, and we had a hard time penetrating the junior basketball and dixie league baseball programs. Parents were also very disenchanted with the attitude that pervaded those leagues: i.e., parents being arrested at games, coaches going ballistic. I wasn’t wild about investing in a “Christian” sports league, but the ability to share Christ and to show the love of Christ was too much to pass by.
Let me tell you about our community. 3,500 people in the largest town in the parish. 28,000 people in the most rurally dwelling parish in Louisiana. 35-40% black, 35-40% white, and 20-30% hispanic / native american. Almost 100% redneck (and I say that affectionately). Something about our church. 175 regular attenders. 130 in Sunday School. 100 in cell groups. AWANA program. Youth ministry. 50% under the age of 18. Transitioned traditional church. And, we’re usually broke.
We did our first Upward Basketball season. 90 kids played. We did Upward Soccer. 100 kids played. By the way, we had no soccer of any kind here. We did another basketball season and added cheer. 140 kids played or cheered. We’re now doing Upward Flag Football. 160 kids playing football. 50 kids cheering. At every practice, part of the gospel is shared. At every halftime, after the cheerleaders do their cheers, a testimony and the gospel is shared. Upward costs money. The kids pay for a kit from Upward that includes uniforms and devotional materials. We pay for everything else. We’ve received grants from a few businesses. Our gym is pretty run down, so we had to do fundraisers to buy a new scoreboard. We made our soccer goals out of PVC pipe. We play on the old junior high football field. We try to get other churches involved. We might pick up a coach or two from others.
First season, about 85% of the kids were churched. Second season about 80%. Third season about 70%. Now, for football, I’m guessing that about 40% of the kids are practically unchurched.
Is it worth it. Yes. It’s not a Christian sports league. It’s an 8 week evangelistic event. It’s hard. It’s time-consuming. We need more workers, and 190 kids and their families hear the gospel for 8 weeks.



We do Upward Basketball at our church. I don’t know the breakdown of unchurched vs. churched. I refereed though, and I could see huge differences in parents and kids at the end of the season. Skills improved, attitudes changed, friends made, and spiritual awareness awakened.
Definetly worth the time and effort.
I launched Upward Basketball and cheerleading at my previous church. It was an incredible ministry, and enormously successful … even with the other sports leagues in the area.
I was amazed at the improvement in skills, attitudes, and spirits of the kids as we loved and encouraged them and taught them the fundamentals.
I remember one third-grade boy who was so backward. He couldn’t even dribble a basketball, and he wouldn’t talk to anyone. He was completely withdrawn and had absolutely no self-confidence. Eight weeks later (I will NEVER forget it … I was refereeing) he scored eight points in the last game, jumping … yelling … and screaming, and slapping ME high fives!
And he and his entire family heard the Gospel 8 times. DEFINITELY worth it. I wish we had the space.
But the flag football does give me a few ideas…
Every season I think, “Man, we need to spend all this energy somewhere else.” Then I get out there, coach and referee and I think, “Where could I spend this energy better than here with these people?” I don’t do community polls, but we are known as the church that does things for kids. Last season in Dixie League, I looked at the four fields in our complex, and at one point every coach was from our church. We finally “got in” to that culture and it is making a difference, and I get to preach the gospel there to all sorts of people, too.
Cyle, thank you for your diligent service to this area of ministry. my two little granddaughters are playing soccer in Upward. If not for that, they would be in some secular event that does nothing to promote the spiritual well-being of the oldest who is a Christian, or the youngest who is not. thank God for the coaches, refs and others who dedicate their time to this event for young people everywhere. this is one of the pieces I was working on for a ministry impact. thanks for sharing what you are doing. I see how it reaches the hearts of adults with the message of Jesus, too. it is a great ministry. selahV